In 2017, Chukwa was born as the first Banyan Alliance project with the aim of creating our own fair trade and organic chocolate brand. With Chukwa, we go back to the chocolate’s roots, since it was the word used to define chocolate by the indigenous Mayans, who were believed to be the first to discover this ‘food of the gods’ and who drank it in liquid form more than 2,000 years ago.
Chukwa’s main objective is to empower cocoa producers in an extremely unbalanced industry, where small producers only receive an average of 3% of the product’s final value and are constrained by big companies in their production choices.
We wish to change this cocoa-trading paradigm by:
- reducing intermediaries
- generating transfers of knowledge
- providing a voice to producers; and
- improving their living standards.
In this process, we create a strong unity between all actors of the chain, ensuring proximity and transparency between producers and consumers, but also linking chocolate artisans in Europe and small farmers around the world.